The Beeluxxe Story

The Founder Behind Beeluxxe

Beeluxxe was founded by Giovanna, a Brazilian-born entrepreneur based in California, with a vision to create elevated pieces that blend confidence, comfort, and quality craftsmanship.

Rooted in her Brazilian heritage and shaped by life in California, Giovanna created Beeluxxe as a bridge between cultures — where vibrant Brazilian energy meets effortless, modern style. Each collection reflects her passion for thoughtful design, femininity, and versatility.

Beeluxxe offers swimwear and select activewear collections made in Brazil, alongside seamless essentials crafted in the USA. Each piece is produced where quality, fit, and fabric performance are best achieved, ensuring a consistent standard across categories.

Whether at the beach, in the studio, or in everyday life, Beeluxxe is designed to empower women through comfort, confidence, and timeless style — wherever they are.

Locations

Available In-Store: Swimwear

Beeluxxe swimwear is available at select ATLAS retail locations in the United States. Visit us in person to explore our styles and experience the fit and quality firsthand.

ATLAS — Westfield Century City

10250 Santa Monica Blvd, Suite 2680
Los Angeles, CA 90067

ATLAS — Westfield Valley Fair

2855 Stevens Creek Blvd, Suite 1124
Santa Clara, CA 95050

Tropical palm trees against a blue sky.

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